7,158 Links Built for a Single Agency Partner
5 years • 665 campaigns • 10+ niches • Article included with every placement
|
7,158
Links Placed
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3,326
Unique Domains
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665
Campaigns
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5 Yrs
Partnership
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115/mo
Avg Delivery
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The Challenge
Our agency partner had a fast-growing roster of SEO clients across a wide range of industries, but no scalable way to fulfill link building. Their in-house team was stretched thin. Freelancers were unreliable. And existing vendors locked them into expensive retainers with inconsistent quality.
They needed a partner who could:
- Handle high volume across dozens of active campaigns simultaneously
- Work across niches from finance and SaaS to home & garden and e-commerce
- Provide the article for every placement — not just the link
- Scale up or down month-to-month without contracts or minimums
- Operate fully white label so their clients never saw a third party
The Solution
We became this agency’s dedicated white label link building team, operating under a simple pay-per-successful-link model. For every placement, we:
| Content creation: Wrote a custom, niche-relevant article tailored to the target site’s audience | Outreach & placement: Handled all prospecting, outreach, and negotiation with site owners |
| Quality control: Delivered only verified, live links that met the agency’s quality standards | Reporting: Provided full reporting the agency could white label and forward to their clients |
The agency paid only for links that went live. No retainers. No minimums. No risk.
The Numbers
5-Year Volume
| Year | Links Placed | Avg. Links/Month |
|---|---|---|
| 2021 (started Mar) | 1,889 | 189 |
| 2022 | 1,165 | 97 |
| 2023 | 1,249 | 104 |
| 2024 | 1,222 | 102 |
| 2025 | 1,336 | 111 |
| 2026 (Q1 only) | 297 | 99 |
| TOTAL | 7,158 | 115 avg |
Domain Diversity
- 46% unique: 3,326 unique domains out of 7,158 total placements
- Low reuse: Average of just 2.2 placements per domain — no spammy patterns
- Natural profile: Placements spread across thousands of real, editorially managed websites
Niche Coverage
This partnership spanned 665 individual campaigns across a wide variety of industries:
| Gaming & Entertainment | Home & Garden | Finance & Insurance | SaaS & Tech | E-commerce & Retail | Health & Fitness |
| Legal | Parenting & Pets | Media & Publishing | Lifestyle | + More |
$1.6M – $2.0M in revenue
With roughly $900K–$1.3M in gross profit. Zero hires. Zero overhead.
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$90–$160
Avg. cost per link (all-in)
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55–75%
Resale margin per link
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$1.6–$2M
Est. revenue generated
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Why This Partnership Lasted 5+ Years
1. Zero Risk Model
The agency never paid for a link that didn’t go live. No retainers, no deposits, no prepayment.
2. Article Included in Every Placement
We didn’t just find the site and negotiate the fee — we wrote the article too. This saved the agency from managing a separate content pipeline.
3. Scale Without Hiring
At peak volume, we were delivering 190 links/month. Hiring an in-house team to match that output would have cost the agency $15,000–$25,000/month in salaries and overhead.
4. Niche Flexibility
From legal to gaming to gardening — we had the outreach networks and content expertise to deliver across any vertical the agency needed.
5. Consistency
665 campaigns. 20 consecutive quarters. Not a single month of zero delivery.